the point campaign
Behind the Brand
Urban Decay's story opens in the mid-1990s, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk.

Flying in the face of this monopoly, Sandy Lerner, David Soward and Wende Zomnir unleashed Urban Decay in January of 1996 with a line of 10 lipsticks and 12 nail enamels. Inspired by seedier facets of the urban landscape, they bore groundbreaking names like Roach, Smog, Rust, Oil Slick and Acid Rain.

Behind the Brand
Behind the Brand

Today, Urban Decay offers an entire range of innovative, high-performance products. From their intensely pigmented Eyeshadows and 24/7 Glide-On Eye Pencils to their bestselling Naked palettes, UD has one of the biggest shade ranges in the business. And makeup artists and beauty junkies alike rely on their legendary Eyeshadow Primer Potion and Makeup Setting Sprays to make their makeup last all day.
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