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The Founder Wende Zomnir
The Founder Wende Zomnir
Wende Zomnir is one of the original co-conspirators behind Urban Decay and has been the Chief Creative Officer of the brand since its inception in 1996. She hails from Texas, which essentially means she was born a makeup junkie. Wende’s love of makeup and her unconventional, creative approach to the prestige beauty industry started with a simple premise: create high-quality makeup in shades the traditional brands didn’t offer. Ironically, her first job in beauty was working behind an Elizabeth Arden counter; she wore the only purple eyeshadow they made. Every. Single. Day.

Although Wende was sent home from school in eighth grade for wearing too much makeup, she went on to attend high school in Waterloo, Belgium, and later received an undergraduate degree from The University of North Texas. After college and a stint in advertising in Chicago, she moved to So Cal and cofounded Urban Decay.

Today, Wende leads the product development and creative vision for Urban Decay. Following years of unprecedented growth, Urban Decay was acquired by L'Oréal in 2012. In 2014, Wende received the Cosmetic Executive Women’s (CEW) Achiever Award, and Urban Decay took home the award for Prestige Brand of the Year at WWD's 2014 Beauty Inc Awards. In 2015, WWD's Beauty Inc chose Wende as one of
The Founder Wende Zomnir
beauty's 50 Most Powerful Women. Wende credits her team for helping her to make UD what it is today. She works hard to maintain a unique and creativity-enhancing atmosphere in the office with a strict 'dogs allowed' policy and no dress code. She is known for 'road-testing' UD's formulas to make sure they last by surfing and doing hot yoga in full makeup.

Wende lives in Newport Beach, California, with her husband Doug and their two awesome sons. In her spare time, she surfs, snowboards, and serves on the Board of Trustees at The Waldorf School of Orange County.
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