“ANYTHING LESS THAN AUDACIOUS IS BORING.” —François Nars (Founder & Creative Director)
TAKE CONTROL. LOSE CONTROL.
THE EXPERIENCE:BUILDS TO THRILL RED MEANS GO.
THE BRUSH: AUDACIOUS BY DESIGN
THE FORMULA: SATIN FINISH
THE DIFFERENCE: ALL-IN-ONE OR NOTHING EXTREME LENGTH. EXTREME VOLUME. EXTREME CONTROL.
THE STYLE: BOLDLY ICONIC
THE VISION: FRANÇOIS NARS ON AUDACIOUS MASCARA
WHY NAME THIS MASCARA AUDACIOUS?
“I like audacious things. I like shocking things. To me, if you’re not audacious, then you’re boring. Boring is not in my language.”
WHAT MAKES THIS MASCARA SO SPECIAL?
“It offers the control to really build, lengthen, and separate the lashes, while making them stay soft and full as long as possible. The brush has two different kinds of bristles that work together with the uniquely fluid formula to create a range of extraordinary effects quickly and easily. Even a single coat opens the eyes and gives that seductive approach.”
WHAT WAS THE INSPIRATION BEHIND THE CAMPAIGN IMAGERY?
“I always love a futuristic feel. I think it works very well for such a specific launch as Audacious Mascara. It’s all about a product that lets you take control of the possibilities. Once you have something that delivers that kind of control, it’s hard not to give in to its power and go further, push it to its limit. In a way, to lose control. I tried to capture this intriguing duality with a very sharp and modern campaign. Audacious Mascara is a very seductive product. It’s a
weapon of seduction.”
Caution: The product has 5 year shelf life after the date of manufacture.