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Home > BEAUTY > MAKEUP > Eyes > NARS Audacious Mascara #Black Moon

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สินค้าราคาพิเศษ
วันสิ้นสุดโปรโมชั่น: 26/01/2017
วันสิ้นสุดโปรโมชั่น: 31/01/2017

“ANYTHING LESS THAN AUDACIOUS IS BORING.” —François Nars (Founder & Creative Director)

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  • NARS: THE STATE OF AUDACIOUS
  • Uninhibited
  • Unharnessed
  • Unrestricted
  • The bold state of mind that launched NARS over 20 years ago continues to charge its unconventional approach to beauty, inspiring a line that not only carriesits name—but changes the game
  • Color: Black Moon
  • 8 ml.

TAKE CONTROL. LOSE CONTROL.

  • Introducing Audacious Mascara in shade Black Moon.
  • Intensity for the making
  • Control for the taking
  • From instant definition to blindsiding impact, every layer multiplies
  • Volumizes
  • Mesmerizes

THE EXPERIENCE:BUILDS TO THRILL RED MEANS GO.

  • Audacious Mascara lets you go to extremes—the eye’s the limit.
  • Always layers to your desired intensity with clean precision.
  • The unique combination of NARS’ exclusive lash-catching brush and buildable formula allows you to reapply throughout the day to magnify lashes on command.
  • Eyes on
  • Game on.

THE BRUSH: AUDACIOUS BY DESIGN

  • Control like you’ve never seen before.
  • Exclusively designed with over 200 molded bristles and lengthening hooks, NARS’ elegant lash-catching brush evenly grips and coats lashes from roots to tips, simultaneously separating, lengthening, and amplifying with every stroke.
  • Its tapered tip finishes off the inner and outer reaches of your imagination, while optimizing lower lashes.
  • Grip.
  • Glide.
  • Repeat.

THE FORMULA: SATIN FINISH

  • On view: extreme versatility.
  • An extraordinary balance of suppleness with staying power, this uniquely fluid first-tomarket formula stays soft and flexible for unprecedented buildability.
  • Enriched with humectants and conditioners that keep lashes plush to the touch and impart a silky finish without smudging, clumping, or flaking.
  • Long-wearing.
  • Lightweight.
  • Removes swiftly and easily.

THE DIFFERENCE: ALL-IN-ONE OR NOTHING EXTREME LENGTH. EXTREME VOLUME. EXTREME CONTROL.

  • After one coat of Audacious Mascara, users report dramatic effects to the appearance of their lashes.
  • Over 90% of women are able to build the mascara to their desired effect, while three out of every four women say it layers easily and are able to reapply the formula at the end of the day.
  • 100% say it lengthens.
  • 96% agree it defines.
  • 96% note it volumizes.
  • 93% report it doesn’t smudge once dry.
  • Claims based on Independent Consumer Study after 4 weeks.

THE STYLE: BOLDLY ICONIC

  • Iconic NARS from the inside, out. Designed by longtime collaborator Fabien Baron of acclaimed creative agency Baron & Baron, this covetable mascara of indulgent proportions is punctuated with dynamic pops of red to ignite and inspire.

THE VISION: FRANÇOIS NARS ON AUDACIOUS MASCARA

WHY NAME THIS MASCARA AUDACIOUS?

“I like audacious things. I like shocking things. To me, if you’re not audacious, then you’re boring. Boring is not in my language.”

WHAT MAKES THIS MASCARA SO SPECIAL?

“It offers the control to really build, lengthen, and separate the lashes, while making them stay soft and full as long as possible. The brush has two different kinds of bristles that work together with the uniquely fluid formula to create a range of extraordinary effects quickly and easily. Even a single coat opens the eyes and gives that seductive approach.”

WHAT WAS THE INSPIRATION BEHIND THE CAMPAIGN IMAGERY?

“I always love a futuristic feel. I think it works very well for such a specific launch as Audacious Mascara. It’s all about a product that lets you take control of the possibilities. Once you have something that delivers that kind of control, it’s hard not to give in to its power and go further, push it to its limit. In a way, to lose control. I tried to capture this intriguing duality with a very sharp and modern campaign. Audacious Mascara is a very seductive product. It’s a
weapon of seduction.”

Caution: The product has 5 year shelf life after the date of manufacture.


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